The More
You Know.
The More You Know gives you the knowledge, skills and confidence to put your AI team to work and get more from AI.
Exploring what is possible? See an AI team at work.
Ready to begin? Watch Getting started in Claude.
Kit connected? Watch Your first session.
Planning a promotion? Watch A café’s Halloween launch.
Follow the owner’s brief, the team’s work and the decisions that follow.
We use fictional businesses to show how an AI team handles real-world problems.
See an AI team at work
This film shows what an AI team can do for a small business and how the kit helps you build one.

Getting started in Claude
This film walks you through buying your kit, connecting it and starting your first session.

What you’ll be able to do
- Download your kit and connect its folder to Claude.
- Start your first conversation with your Executive Assistant.
What you’ll understand
- Where to find the Welcome page, setup guide and progress dashboard.
- How the first conversation checks your setup and begins exploring your business.
Your first session
Give your AI team a clear starting point: what your business does, what matters now and how you want it to work with you.

What you’ll be able to do
- Explain your business and choose your priorities.
- Check and correct what your AI has understood.
- Set working preferences and rules for things it should always check.
- Save your progress, use the dashboard and pick up where you left off.
What you’ll understand
- How the kit guides the conversation and saves what you tell it in your working files.
- Why you don’t need to write a detailed business brief from scratch.
A café’s Halloween launch
Take a rough idea for a promotion and work through the costs, pricing, staffing and marketing with your AI team. The example is a Halloween launch at our fictional café, The Corner Roastery.

What you’ll be able to do
- Turn a quick idea into a clear brief.
- Explore costs, pricing and what would make the idea viable.
- Plan the product, ordering and staff preparation.
- Develop a three-week campaign for the shop and social media.
- Save a playbook for your next promotion.
What you’ll understand
- How business context helps your AI team produce more relevant work.
- The skills that make that work useful: giving direction, questioning assumptions, checking figures and deciding what to take forward.
For the 22-page plan and every prompt, email [email protected] with the subject Liam.
Your first session
Watch Your first session ↑A café’s Halloween launch
Watch A café’s Halloween launch ↑YouTube loads when you press play or choose a chapter.