Meet the creator

Adam McEnaney

I built a team of AI assistants to help me run my business. Now I’ve got a digital workforce of over 50, structured into functions like a real business, and it is part of how the business runs every day. People kept asking how it worked, so I wrote the method down. That became build my AI team.

Adam McEnaney

Founder · Newcastle upon Tyne

Adam on LinkedIn

I've worked in large companies for nearly 20 years, in management consulting, financial services and utilities. That taught me how a business really runs: the operations, the IT, the data and processes underneath, and how the corporate, legal and compliance teams work. I've delivered, overseen and been involved in lots of projects to improve things in the business or to fix things that have gone wrong.

For the last two years I have taught myself AI: hundreds of hours of video tutorials and everything I could read, until I understood the technical side and how to use it on real work. I am a big champion of what it can do, especially for small businesses.

In March 2026 I moved back from London to the North East and set up a business helping other businesses understand and use AI, alongside developing my own technology products.

To run that business I built a team of assistants in Claude covering marketing, finance, product, customer success, legal and compliance: all the functions of an ordinary company, in digital form.

I love seeing the penny drop when people realise what is possible with AI, and then get the bug to learn and do more themselves.

The more businesses I speak to, the more I hear the same stories:

They're using AI, but only for simple tasks
They know they can do more, but don't know where to start
There are so many options available, they're not sure what to do

I think you need three things to get value from AI: technology, knowledge and skills. The technology is available to anyone. The knowledge is understanding what AI is, how to use it and what it could do for your business. The skills depend on your role: operating an assistant, orchestrating a team or improving how you organise your own work. That is why I wrote this kit, to help you explore those possibilities and practise on work from your own business.

I run this from Newcastle upon Tyne, my hometown. I'm really looking forward to hearing how you get on with your own AI team.

A real build, from idea to working prototype

Building my mum an AI assistant for Mother’s Day

I set myself a challenge: build my mum an email assistant. Something that reads her inbox, tells her if anything looks dodgy and marks the ones it has checked so she knows.

I did not sit and code it. I ran it the way a business runs a build. I wrote the roles first: a product manager, an IT manager. They interviewed me on what it needed to do. We got to a specification, handed that over, built it and tested it. Then I made a separate assistant whose only job was to check the first one's work, the way an internal audit team would.

Instead of chocolates, she got a working AI agent prototype. It proved to me what Claude could do, and that my structured approach worked. The skill was being clear about the process and giving the AI specific roles, which is what I've spent my career doing.

Watch the story on LinkedIn ↗

A personal prototype, not a customer case study or a demonstration of everything included in the kit.

Your own AI team, built around your business.

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